The rise in technological advancement led to one of the greatest achievements: E-COMMERCE! E-commerce has made our lives so convenient yet impactful. Not everybody can afford to cut time from their daily life to spend that time in shopping. E-commerce has been a boon to those people as it is the real time-saver. Shopping is no more a hectic activity after online shopping has surfaced. E-commerce is a competitive field of business. With new start-ups each day around the corner, it has become an air-tight business with no room to breathe in. Marketing would do wonders to your online business as it will provide the space required for your business to expand. But can marketing be done without a special team dedicated to market your products? Can you achieve the fleet of marketing by handling it yourself? Here are a few tips that would help you market your online store without incurring additional costs that a marketing team would demand.
While blogging is an activity that takes several months to take form, it is also the most cost-effective way to reach a vast number of people. Blogging helps you to build a connection with people out in the world and later attract them to become potential customers of yours. It does require patience, persistence, but sooner or later it will pay off. Blogging is an activity that you can either do yourself or hire a blogger to do the job. Either way, blogging requires a person to deliver an immense amount of value and convey key valuable information, which will help your sales over time. Blogging may consume a lot of your time but, in the end, it will pay off in a big way.
- Social Media
Social media has emerged as a platform with a huge amount of fan following. Almost everyone is on social media these days. From a school going kid to a retired senior citizen, everybody has found their way to the famous platform. Marketing is done where the crowd is present. With billions of social media users, the chances of creating brand awareness of your online business have become easy. Post about your online store frequently on social media. Create a page on one of the social media applications or on all of them. It would be better if you go with the latter option as the reach would be more. Create a page on Facebook, Instagram, Twitter and other social media sites out there. Be socially active by posting about your website once in a while. Attract people with creative writing and attractive posters. Try to gather traffic with innovative posts. One better option would be to hire a social media influencer. Social media influencers are people who have a huge fan following of millions. By hiring them to promote your website, they influence their followers to visit your website. This process will also create a reliable and trustworthy image of your e-commerce website. Social media is one of the best and cost-effective methods for marketing purposes.
- Email Marketing
Not only is email marketing a low-cost method for getting your expected results, but it also offers one of the best returns on the investment of your time. However, in order to succeed you need to attract the right customers to your website. By using the strategies mentioned above, you will attract a great amount of traffic to your website who will hopefully signup to your email list. After that, you need to share useful information with the registered people about offers and discounts on a periodical basis. Effective email marketing is a skill that involves writing content that will influence your sales. You need to get involved in creating attractive and best content that will lure customers into visiting your website and thereby increasing sales.
- Search engine optimization
Everyone with knowledge about SEO knows how important it is in order to stay alive in the e-commerce business race. The one important and serious online marketing option available is Search Engine Optimization (SEO). Optimizing potential search engines in order to turn the search results in your favour is a great option. Optimizing search engines effectively will ensure that your website will climb up the ranks of search results, thereby increasing the website traffic. You don’t need a marketing team for doing this. Search engine optimization is something that you can do by yourself with basic training and basic knowledge on how search engines work. If you think that this process is somewhat complex to your understanding, you can hire an SEO expert or an individual who has good knowledge about how these things work. SEO will pay off quickly and will help you earn a huge return on the investment you made.
- Content Marketing
Content marketing is one of the most popular methods for reaching the right audience while saving money and your precious time. Content marketing is often done through popular authority sites that allow people to post on them. Sites like Medium.com, Quora.com, SlideShare.net and LinkedIn’s new publishing platform offer ample opportunities for marketing your e-commerce website. By engaging in content marketing, you tend to captivate attractive marketing. You are attracting consumers to your website by delivering valuable information that grasps popular authority sites to help you build instant visibility.
You may not have huge pile of cash to spend on marketing in the early stages of your e-commerce start-up, but that doesn’t mean that there aren’t effective ways to create your brand name. Before the Internet was born, small businesses only had a few ways to market their products in a cost-effective way, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the internet; you just need to know where to look for them. Now that you know most effective money saving ways to market your online store by yourself, marketing won’t be a burden anymore.
So get out there and start marketing your e-commerce store without an in-house team! Trade2online Pvt Ltd is a platform where you can outsource all these marketing activities to. If you wish to take the burden off yourself and think that you’re not up for the job, TRADE2ONLINE PVT LTD is the right space for you to be! The Trade2online Pvt Ltd team consists of experts who can get all your marketing done with the best resources, means and platforms. You do not need an in-house team for this. The team is TRADE2ONLINE PVT LTD itself! From digital marketing to SEO to branding to email customisations, everything is possible with TRADE2ONLINE PVT LTD!